Are you battling brassiness in dyed or highlighted hair? The right blue or purple toning shampoo can neutralize orange and copper hues, restore cool tones, and add shine. Below is a curated selection of top-performing shampoos designed to counteract orange tones and preserve color vibrancy. Each option targets brass while supporting hair health with conditioning ingredients and UV protection where available. Use with related conditioners or masks for best results and follow strand tests to gauge processing time.
| Product | Brand | Key Benefit |
|---|---|---|
| Joico Color Balance Blue Shampoo | Joico | Neutralizes orange tones; boosts shine; UV protection |
| Matrix Brass Off Blue Shampoo | MATRIX | Deposits blue pigments to cool brassy hair |
| Lee Stafford Blue Toning Shampoo | Lee Stafford | Brightens and cools highlighted hair; anti-build-up |
| Luseta Blue Shampoo & Conditioner Set | L Luseta | Blue toning across both shampoo and conditioner; color vibrancy |
| L’Oréal Paris Sulfate Free Brass Toning Purple Shampoo | L’Oréal Paris | Purple toning to neutralize brass on blonde to highlighted hair |
Note: The selection emphasizes blue or purple toning formulas that specifically target orange and brassy tones in color-treated, highlighted, or naturally cool-toned hair. All products come with varying formulas and usage instructions; reading the label will ensure you apply the correct processing time and frequency for your hair type.
Joico Color Balance Blue Shampoo

Joico Color Balance Blue Shampoo gently cleanses while neutralizing orange and brassy tones, boosting shine and controlling static. Its blue pigments attach to hair to counteract brassiness, while green tea extract and UV absorbers help fight color fading and tonal shift. This formula supports color-treated hair and aims to preserve vibrancy between salon visits.
Matrix Brass Off Blue Shampoo

Matrix Brass Off Blue Shampoo deposits blue-violet pigments to neutralize brassy undertones in dark blonde, brunette, and highlighted hair. It’s designed for color-treated or natural hair to enhance cool tones in one wash, offering a practical solution for quick color corrections and refreshed tone without a lengthy routine.
Lee Stafford Blue Toning Shampoo

Lee Stafford Blue Toning Shampoo is crafted for bleach-blonde and highlighted hair, correcting brassy and orange tones while brightening from root to tip. It is formulated to avoid over-drying hair, helping maintain a nourished feel while delivering noticeable cool-tone results. Regular use supports lasting color clarity and shine without a chalky residue.
Luseta Blue Shampoo & Conditioner Set

Luseta’s Blue Shampoo & Conditioner Set targets orange and copper hues, with the conditioner helping to lock in color vibrancy. The pair is designed to counteract unwanted warm tones while preserving cool-toned hair aesthetics. It’s suitable for color-treated and dyed hair and emphasizes a balanced approach to toning and moisture.
L’Oréal Paris Sulfate Free Brass Toning Purple Shampoo

L’Oréal Paris EverPure Purple Shampoo is a sulfate-free option designed for blonde, bleached, silver, or brown-highlighted hair. It tones brass using a purple pigment system and includes hibiscus and purple dye to deliver moisture while neutralizing yellow and orange tones. The recommended routine suggests using this purple shampoo 2-3 times weekly, alternating with your regular routine for best results.
Buying Guide
Key purchase considerations help consumers choose the right color-correcting shampoo for orange-toned hair:
- Color target: Blue toning shampoos are typically best for neutralizing orange and brassy tones in brunettes and dark blondes, while purple toners suit blonde and highlighted hair. Choose based on your natural shade and current color.
- Pigment strength and duration: Some products deposit brighter pigments, requiring shorter processing times, while others offer gentler toning suitable for daily or weekly use. Always perform a strand test first.
- Hair health and ingredients: Look for conditioning agents (like proteins, oils, or plant extracts) that support moisture and reduce drying. Sulfate-free formulas tend to be gentler on color-treated hair.
- UV and color protection: UV absorbers or color-locking ingredients help preserve vibrancy between washes, especially if you spend time outdoors.
- Usage frequency: Brighter-toning formulas may be used less often (1–2 times per week) to avoid over-toning; milder formulas can be used more frequently.
- Pairing with conditioners or masks: A matching conditioner or color-depositing mask can reinforce results and extend the period between salon visits.
- Hair type and sensitivities: If you have dry or damaged hair, prioritize hydrating formulas and avoid products with harsh drying agents. Patch testing helps prevent irritation.
When selecting a shampoo for orange hair, consider your level of brass, desired cool-toned result, and how often you want to tone. The products above offer a range of pigment strengths and conditioning benefits to suit different hair types and color-treated needs, helping you maintain a cooler, more vibrant shade between salon visits.