Plum-toned hair color adds a dramatic, fashion-forward edge to any look. This guide highlights five permanent plum hues designed to deliver lasting vibrancy, rich depth, and professional-grade results at home. Whether you’re aiming for a deep, wine-like shade or a bright plum jewel tone, these options balance color payoff with conditioning benefits to help keep hair healthy while you refresh your style.
| Product | Brand | Shade | Type |
|---|---|---|---|
| Clairol Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum | Clairol | V3 Intense Passion Plum | Permanent |
| AGE beautiful Permanent Hair Color Dye Liqui Creme, 3V Darkest Plum Brown | AGE beautiful | 3V Darkest Plum Brown | Permanent |
| Garnier Nutrisse Ultra Color V2 Dark Intense Violet (Spiced Plum) | Garnier | V2 Dark Intense Violet | Permanent |
| Schwarzkopf Color Ultime 5.89 Radiant Plum | Schwarzkopf | 5.89 Radiant Plum | Permanent |
| Clairol Bold & Bright Permanent Hair Dye, M5 Deepest Guava | Clairol | M5 Deepest Guava | Permanent |
Clairol Bold & Bright V3 Intense Passion Plum
Clairol’s Bold & Bright line combines vibrant color with a conditioning base designed to help maintain hair softness after dyeing. The V3 Intense Passion Plum shade promises a bold, purple-leaning plum result, ideal for anyone seeking a standout, cool-toned violet-berry look. The formula emphasizes TrueColorSeal technology to help protect against water-fading while delivering a rich tone from root to tip. A HydraShine conditioner is included to moisturize and smooth the hair surface, supporting manageability post-color. The option also features a color boost glaze for touch-ups without a full re-dye.
AGE beautiful 3V Darkest Plum Brown
AGE beautiful markets a salon-grade experience with a focus on anti-aging hair care. The 3V Darkest Plum Brown shade targets deep plum tones with expectations of full grey coverage. The formula contains Biotin for fuller, thicker-looking hair and combines Melanin, Keratin Peptide, and Silk Protein to replenish components often lost with aging. It emphasizes a gentle yet potent approach to permanent coloring, aiming to deliver richer color while supporting structural integrity. Users can anticipate a vivid plum-brown result that leans toward darker blue-leaning plum hues on lighter bases.
Garnier Nutrisse Ultra Color V2 Dark Intense Violet (Spiced Plum)
Nutrisse Ultra Color uses a color-boost technology designed to deliver high-impact color in a single step. The V2 Dark Intense Violet shade leans into a Spiced Plum spectrum, producing a deep, rich purple with potential undertones of wine depending on natural base color. This product is designed for dark to medium brown bases, delivering lasting pigment across multiple washes. The kit emphasizes easy application and strong gray coverage capacity while maintaining a conditioning infusion to minimize dryness after processing.
Schwarzkopf Color Ultime 5.89 Radiant Plum
Color Ultime 5.89 Radiant Plum features Diamond Brilliance Serum for enhanced shine and intense color depth. The formula promises up to 10 weeks of vibrant plum color with a radiant finish that remains glossy through multiple washes. It is designed to suit a variety of hair textures and offers a fade-resistant profile, helping maintain a consistent plum shade over time. The kit includes color-protecting conditioning care to support softer, smoother results post-color.
Clairol Bold & Bright M5 Deepest Guava
The M5 Deepest Guava shade falls within the deep purple spectrum, offering a plum-inspired twist for those seeking substantial color payoff in the bold family. Like other Bold & Bright shades, it emphasizes vibrant, long-lasting results with a focus on color retention amid everyday exposure to washing and sunlight. The formula is designed to deliver a striking plum hue that pairs well with cooler undertones and can enhance darker natural bases for a dramatic finish.
Buying Guide
- Shade level and undertone: Plum tones range from deep wine to brighter violet-plums. Identify your base hair level and preferred undertone (cool blue vs. red-violet) to choose a shade that complements your skin tone.
- Gray coverage: If you have gray hair, look for formulas marketed for complete gray coverage to achieve a uniform plum shade across all strands.
- Conditioning and care: Permanent dyes can be drying. Seek products that include conditioners or bond-strengthening systems to minimize breakage and maintain moisture after coloring.
- Maintenance and fade: Plum shades can fade with washing. Consider color-safe shampoos and color-depositing balms or glosses to refresh color between applications.
- Processing time and developer: Most permanent dyes use a standard processing window. Follow guidelines for application and timing to ensure even color uptake and minimize damage to hair.
- Hair health and pre-care: If your hair is damaged or over-processed, consider conditioning masks or bond-building treatments before coloring to improve results and reduce breakage.
- Allergic safety: Perform a patch test 48 hours before dyeing to rule out sensitivities. Read ingredients carefully for potential irritants.
- Application approach: For even color, section hair and apply from roots to ends, ensuring full saturation. Use a timer and rinse with cool water to help seal color longer.
Plum shades offer versatility—from subtle, wearable purples to bold, statement hues. When selecting a product, consider your current hair health, the level of commitment to maintenance, and how the shade aligns with your complexion and wardrobe. These options provide a range of intensity and longevity to fit different lifestyles and styling preferences.