Ash brown toners and cool-toning glosses help neutralize brass and keep bronde, brunette, or highlighted hair looking cool, vibrant, and healthy. Below you’ll find five popular options that target brass, add dimension, and provide conditioning benefits. Each section includes a quick overview, key benefits, and how to use for best results.
| Product | Brand | Best For | Format |
|---|---|---|---|
| L'Oreal Paris Le Color Gloss One Step In-Shower Toning Hair Gloss | L'Oreal Paris | Highlight correction, subtle ash tone | 4 oz tube, in-shower |
| L'Oreal Paris Feria Toner, Iced Brunette | L'Oreal Paris | Brunette toning, anti-brass | 1 kit |
| COLORCHARM Permanent Liquid Hair Color, 6A Dark Smokey Ash Blonde | COLORCHARM | Gray coverage with ash tones | 1.4 fl oz bottle |
| Kristin Ess Hair Gloss in Smokey Topaz | Kristin Ess | Neutralizes warmth, boosts shine | 4 oz |
| dpHUE Gloss+, Cool Medium Brown | dpHUE | Adds cooler tones to medium brown | 6.5 oz |
L'Oreal Paris Le Color Gloss One Step In-Shower Toning Hair Gloss

L'Oreal Paris Le Color Gloss is a one-step toning gloss designed for highlighted hair. It neutralizes brass while boosting shine and conditioning in a single, shower-ready application. The formula features a coconut oil–infused conditioning base and avoids harsh chemicals, offering a vegan, color-safe option that is keratin-safe and free of ammonia, parabens, phthalates, sulfates, and mineral oils. Use once a week to maintain vibrancy and tone, with up to 15 minutes processing.
L’Oréal Paris Feria Toner, Iced Brunette

The Feria Toner for brunettes provides anti-brass results with built-in conditioning for softer, smoother, shinier hair. This ammonia-free toner aims to reduce warmth for up to three weeks after a single use and works quickly—often in around five minutes—so you can refresh color between salon visits. It includes Bonding Care Complex to help repair hair strength after toning, and is suitable for a range of brunette textures and highlights.
COLORCHARM Permanent Liquid Hair Color, 6A Dark Smokey Ash Blonde

COLORCHARM’s Liquifuse technology saturates each strand for strong gray coverage with up to notable shine. The 6A dark smokey ash blonde shade leans into ash toning, providing cool undertones and a durable finish. This product offers vibrant color with long-lasting results and a broad palette of shades, enabling customization for ash-based looks while maintaining color integrity.
Kristin Ess Hair Gloss in Smokey Topaz

This in-shower gloss is designed to boost vibrancy and shine while neutralizing warmth in color-treated or natural bronde hair. It works well for dark blonde to light brown tones, offering a temporary color deposit that enriches tone and adds dimension. The formula is vegan, silicone- and ammonia-free, and is suitable for color-treated or natural hair seeking a cooler, richer finish with each use.
dpHUE Gloss+, Cool Medium Brown

dpHUE Gloss+ in Cool Medium Brown helps brunettes add cooler tones and reduce warmth. It’s a semi-permanent color and conditioner designed for weekly use to maintain shine and vibrancy without permanently covering gray. The product is vegan, SLS/SLES-free, and safe for color-treated hair, offering a convenient way to refresh brown tones between salon visits.
Buying Guide: Ash Brown Toner And Color Glosses
- Color goal: Choose a product that targets brass and warm undertones while aligning with your base shade (brunette, bronde, or lightened hair).
- Formulation: Consider in-shower glosses for quick results versus permanent color options for longer-lasting tone. Check for ammonia-free formulas if you have sensitive scalp or want gentler conditioning.
- Maintenance: Some products last a few wash cycles, others several weeks. Plan a maintenance schedule that fits your hair routine and salon visit cadence.
- Hair type and condition: Bonding complexes and conditioning bases help protect against damage. If you have color-treated or fragile hair, seek formulas with conditioning and repair benefits.
- Allergen and ethical considerations: Vegan, silicone-free, and cruelty-free options are available. Review ingredients if you have sensitivities or prefer clean beauty.
- Shade compatibility: Ash and smokey tones work best on cool undertones or neutral bases. For very warm or coppery hair, you may need a color with stronger neutralizing power.
- Gray coverage vs. tone enhancement: Some products are designed primarily for color depositing and toning, while others also aim to cover gray or enhance overall color fidelity.